Buff It Out: Peugeot inundates London commuters with 308 'nudists' to celebrate launch of 308 CC [w/VIDEOS]

04/24/2009   [Original: NudeInAScarf.com via Autoblog]
Category: Convertibles, Etc., Marketing/Advertising, Peugeot, UK, Humor

Peugeot's Nude in a Scarf campaign - Click above for a high-res image gallery

In a cheeky bit of naked ambition, French automaker Peugeot inundated London's morning commuters today with a pool of 308 'nude' actors who appeared to only be wearing scarves. What was the reason for the au natural display? Why, to celebrate the arrival of the company's latest topless model, the 308 Coupe Cabriolet.

Upon closer inspection, it turns out that the flesh flash mob was actually outfitted in form-fitting body-colored suits, thus preventing the local authorities getting rude with the nudes.

Interestingly, the 308CC has actually been on offer since the beginning of the month, but we can understand Peugeot's reluctance to send out its birthday suit troops on April Fools' Day, lest everyone get a rise out of this odd bit of viral *ahem* marketing. In any case, check out some wacky videos documenting the event and the press release after the jump.

Gallery: Peugeot Nude 308 CC campaign

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