Buick auto news

REPORT: Bob Lutz "crapped all over [GM's] advertising," went on holiday

It's no mystery that Bob Lutz wasn't particularly pleased with Buick's recent "Photo Shoot" advert, and according to Ad Age, the tri-shield's spot wasn't the only campaign to incur Maximum Bob's maximum wrath.

On July 14, General Motor's new Vice Chairman sat down with the automaker's branding teams, and according to one source, "crapped all over the advertising," then left on a Caribbean vacation.

Specifically, he took issue with the aforementioned Buick commercial, as well as the Kate Walsh (of Grey's Anatomy fame) Cadillac ads, saying the spots were "too dark" and that Chevrolet's new campaign - which has yet to run - is "too lifestyle-focused."

Speaking with various insiders at GM, its advertising agencies and the creator of the Buick spot, Ad Age reports that Lutz will be spearheading in-depth reviews of current and upcoming campaigns to best represent the General's post-bankruptcy rebirth, and taking an old-school approach that highlights the products and features in its line-up.

Lutz said in a webcast before the meeting, "I think you will very quickly see a drastic change in the tone and content of our advertising. And if you don't, it will mean that I have failed."

Bob Lutz unhappy with new Buick campaign?

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad campaigns meant to showcase its new product and bring new, younger buyers to the brand. One of the commercials in the campaign is called "Photo Shoot," and according to a report, the recently empowered VP of marketing, Bob Lutz, isn't particularly pleased with the spot.

Both Lutz and GM CEO Fritz Henderson don't believe the commercial positions Buick as a luxury brand that competes with Lexus. They have told GM's ad agency, Leo Burnett, that it needs to do better. However -- and here's where it gets convoluted -- the ad was created by an independent shop that Leo Burnett was told to hire to do the work. Mark LaNeve, GM's head of marketing, allegedly instructed Burnett to hire Gary Topolewski, a former creative director at Burnett who worked with LaNeve on Cadillac's Break Through ad campaign, and who now runs another ad agency.

The other character in the middle of all of this is Buick VP Susan Docherty, who defended the commercial. She said it fulfills its role of promoting a revamped Buick brand, adding that she looks "forward to working with Bob and sharing spots two through six with him." Follow the jump to watch the commercial, and you can decide if it makes you put the word "Buick" in the same sentence with "Lexus."

Continue reading Bob Lutz unhappy with new Buick campaign?

Cadillac flagship to use stretched CTS platform, two new Buicks on the way?

Cadillac's on-again, off-again plan to replace the aging DTS and STS with one flagship product - which may or may not be known as the XTS - is reportedly back on track. According to Motor Trend, the original plan to use the Zeta platform of the Holden Commodore and Pontiac G8 has been shelved in favor a stretched version of Cadillac's own Sigma chassis that underpins the smaller CTS. If there's any truth to these rumors, we should expect to see the new Caddy for the 2012 model year.

The demise of the DTS also spells impending doom for the Buick Lucerne since the two vehicles are built atop the same platform at the Detroit Hamtramck assembly plant. MT reports that Buick will get two new models to replace the Lucerne, one of which may revive the old Invicta name from the 1960s. That mid-size sedan would replace the canceled Saturn Aura and be based on the Opel Insignia, which uses the same Epsilon II platform that's used by the 2010 Buick LaCrosse.

The second new Buick will reportedly be a notch smaller and will share its compact Delta guts with the Chevrolet Cruze but be fitted with the suspension adjustments pioneered on the Opel Astra. We'll just have to wait and see how that car goes along with Fritz Henderson's proclamation that he's 'not a fan of rebadging' if it ever sees the light of day.

Buick planning to carefully control supplies of LaCrosse and other models

Now that the new General Motors has been born out of the ashes of what's now Motors Liquidation Corp., management wants to avoid some of its past mistakes. One of those was letting inventory get out of control, requiring huge incentives to move the metal. That necessary evil was needed generate enough revenue to pay the bills every month, something that became impossible to do over the past year. This time around, GM plans to proactively limit production to prevent oversupply.

Traditionally, the goal has been to have a 60-day supply of a car on dealer lots. This level provides a good balance between minimal stock and having enough vehicles to allow customers to find the one they want and make a quick sale. During the launch drive of the 2010 Buick LaCrosse last week, Buick-GMC VP Susan Docherty explained that her plan is to have no more than 75 to 90 days of total supply of any model, and this particular statement has generated some confusion. Bloomberg reports this as 75 to 90 days of dealer inventory, an undesirably high figure.

In fact, after Docherty first stated that number, Motor Trend's Todd Lassa immediately asked her for further clarification. Docherty then explained to a group of journalists, including this blogger, that the 75-to-90-day supply number refers to total supply, including cars on dealer lots plus cars in transit and cars at the factory awaiting shipment. Thus, the actual corresponding dealer inventory number is really 45 to 60 days. Industry publications such as Automotive News typically report only the smaller dealer inventory numbers, not the total supply figure Docherty referred to in her media presentation.

Gallery: First Drive: 2010 Buick LaCrosse

Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.

First Drive: 2010 Buick LaCrosse looks to breathe life into old brand

Make no mistake, the 2010 Buick LaCrosse is the most important vehicle launched by the brand in decades. Buick, nearly consigned to the dustbin of history a few short years ago, is now one of General Motors' four remaining "core" brands. And if it weren't for the Chinese market's love affair with the marque, there's little doubt Buick would've followed Oldsmobile into the afterlife. Instead, GM is attempting to (once again) refashion the brand as a serious competitor to Acura, Lexus and Volvo, and the LaCrosse is the opening salvo in the battle for hearts, minds and market share - not to mention pocketbooks.

Technically, the "New" Buick was born two years ago when the Enclave debuted, but in reality, that was simply a new segment for the brand. In contrast, the LaCrosse marks the initial transformation of Buick's future. CEO Fritz Henderson has stated that new Buicks (and actually all GM vehicles going forward) must be more than competitive - they must be superb. They can't merely match the competition, they have to surpass them in every quantifiable way. So the launch of the LaCrosse couldn't be more fortuitous or fraught with risk. Developed before bankruptcy, bailouts and government intervention, the LaCrosse is what GM envisioned for the future of Buick over two years ago. But is it good enough to revive the marque? Time to find out.

Gallery: First Drive: 2010 Buick LaCrosse

Photos Copyright (C)2009 Sam Abuelsamid / Weblogs, Inc.

Continue reading First Drive: 2010 Buick LaCrosse looks to breathe life into old brand

GM expects sales in China to grow 20% in 2009

Last month, GM forecasted that its vehicle sales in China would grow 10% this year alone and now it seems those numbers may have been a bit conservative. Kevin Wale, GM's China Group President, has just announced that the company expects vehicle sales in the region to grow by a little more than 20% in 2009.

While the rest of the global automotive industry is stuck in a rut, the emerging Chinese market seems largely unaffected by stagnant North American sales or GM's bankruptcy filing in early June. As of now, China is the company's second largest market (thanks in part to their insatiable appetite for Buicks).

WSJ Column: Higher gas taxes better strategy than CAFE to save GM

Ford Executive Chairman Bill Ford and AutoNation CEO Mike Jackson were just two voices that spoke out in favor of a higher gas tax earlier this year. While we took the Cato Institute's Alan Reynolds to task for muddying the waters of the "Toyota-licensed hybrid Fusion", there's reason to look deeper at his argument (published in The Wall Street Journal) which maintains that a higher gas tax isn't just a good way to encourage sensible car purchases, it also stands to be helpful in saving troubled domestic automakers like General Motors. Reynolds writes:

The federal fuel tax is highest on the most efficient fuel (diesel) and below zero on the least efficient fuel (ethanol). Cars get about 30% better mileage on diesel than on gasoline, and cars running mainly on gasoline get about 30% better mileage than they would using 85% ethanol.

To stop distorting consumer choices, simply apply the same 24-cent-a-gallon federal tax to gasoline and ethanol as we do to diesel. This would add funds to the depleted federal highway trust. More importantly, it would remove an irrational tax penalty on buying diesel-powered cars -- arguably the most cost-effective way to improve mileage without reducing car size or performance.

Gallery: Paris 2008: Chevrolet Cruze

2010 North American Car and Truck of the Year nominees leak out

The 2010 North American Car and Truck of the Year Awards are still months away, but the "long list" has leaked out and it's an odd mix of good, mediocre and, in several cases, not-yet-released.

Fifty journalists from around the continent have voted for 37 vehicles, with 12 offerings hailing from Japan, 11 from Europe, another 11 from the U.S. and three from Korea. Strangely, the Suzuki Kizashi, which hasn't even debuted in production guise, is included in the cars list, while the upcoming Honda Crosstour, the pseudo-wagon-cum-crossover, is listed (as a "truck" no less) despite only being recently confirmed by Honda and spied in the Great Smoky Mountains. Also of note, there's not single Chrysler, Dodge or Jeep offering to be found on the long list, which will be whittled down between now and the awards ceremony at the Detroit Auto Show in January.

Check out all the contenders for this year's award in both the car and truck categories, and let us know if they missed anything in the comments below.

Autoblog Podcast #133

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

The dynamic duo of Chris and Sam carry off Episode #133 of the Autoblog Podcast without a hitch. Though down a man, the pair didn't cheap out on topics or duration, it's the same podcast goodness. It kicks off with Hyundai's impressive showing in the recently released Initial Quality Survey results. From there, they hit Chrysler's RWD/FWD dilemma with its Sebring/Avenger replacement, the rumor that Mustangs could have had IRS for $100 per car, and reports of an Ecotec engine for the Buick LaCrosse. Keeping it on the Buick tip, spyshots of a Tri-Shield variant of the new 2010 Astra get mentioned. The nullification of all pre-bankruptcy liability claims against GM and Chrysler is next before talk settles briefly on Hyundai's 2010-on lineup and then turns to your questions. It almost seems like the Chris and Sam show is a juggernaut without that other guy. Thanks for listening, and please, keep your questions and comments rolling in to Podcast at Autoblog dot com.

In our ongoing efforts to promote and direct the Podcast, please fill out our quick survey so we can snag the best sponsors for your favorite listening experience!

Gallery: Luke listening to the Autoblog Podcast

Continue reading Autoblog Podcast #133

SAIC to buy Opel Insignia platform for Roewe?

According to an unnamed source from the 21st Century Business Herald in China (via Gasgoo), Shanghai Automotive Industry Corp (SAIC) has been in talks with General Motors since last March to purchase the Eplison II platform (as used by the latest Opel Insignia and the Chinese-market Buick Regal) for its next Roewe 750 midsize sedan. The fact that SAIC is GM's Chinese partner may seem to lend a bit of credibility to these rumors, though SAIC and General Motors have both initially denied any knowledge of the platform-sharing plan.

While all of Roewe's sedans have so far been based on the aging underpinnings of the former Rover brand from the U.K., recent concepts - such as the attractive N1 from the Shanghai Motor Show earlier this year - show that the Chinese automaker is serious about designing attractive machines for its home market and beyond.

Gallery: 2009 Chinese-spec Buick Regal