Cadillac auto news

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REPORT: Bob Lutz "crapped all over [GM's] advertising," went on holiday

07/28/2009   [Original: Ad Age | Image Source: Stan Honda/Getty via Autoblog]
Category: Marketing/Advertising, Buick, Cadillac, Chevrolet, GM

It's no mystery that Bob Lutz wasn't particularly pleased with Buick's recent "Photo Shoot" advert, and according to Ad Age, the tri-shield's spot wasn't the only campaign to incur Maximum Bob's maximum wrath.

On July 14, General Motor's new Vice Chairman sat down with the automaker's branding teams, and according to one source, "crapped all over the advertising," then left on a Caribbean vacation.

Specifically, he took issue with the aforementioned Buick commercial, as well as the Kate Walsh (of Grey's Anatomy fame) Cadillac ads, saying the spots were "too dark" and that Chevrolet's new campaign - which has yet to run - is "too lifestyle-focused."

Speaking with various insiders at GM, its advertising agencies and the creator of the Buick spot, Ad Age reports that Lutz will be spearheading in-depth reviews of current and upcoming campaigns to best represent the General's post-bankruptcy rebirth, and taking an old-school approach that highlights the products and features in its line-up.

Lutz said in a webcast before the meeting, "I think you will very quickly see a drastic change in the tone and content of our advertising. And if you don't, it will mean that I have failed."

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That Taxpayer Money Smell? Cadillac to get new fragrance to celebrate anniversary

07/23/2009   [Original: TheStar.com via Autoblog]
Category: Etc., Marketing/Advertising, Cadillac, Luxury

What does government money smell like? While we'd imagined something like a mix of various colognes mixed with filth and an undertone of unwashed suits, Cadillac evidently thinks Uncle Sam's cash - our cash - smells like fruit, spice, and incense. General Motors has licensed the Cadillac name to Dubai's Beauty Contact Incorporated for the fragrance rollout, intended to hit stores in time for this fall's Cadillac centennial.

Past olfactory experiments by automakers haven't proven to be successful, so Cadillac's effort doesn't seem to have a very bright future, but Beauty Contact's Alwyn Stephen thinks its fragrance is "a relevant extension of the Cadillac lifestyle." The full portfolio of products will be available, spray, aftershave, deodorant, body wash - the whole nine yards. If it helps make the sweaty $5 bill we were most recently handed smell better than body odor, we're all for it.

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Autoblog Podcast #137

07/23/2009   [Original: Autoblog]
Category: Podcasts, Hybrids/Alternative, Etc., Acura, Audi, Cadillac, GM, Honda, Jaguar, Lexus, Porsche, Volkswagen, Diesel

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Episode #137 of the Autoblog Podcast has arrived. Chris, Sam, and Dan are back, chewing the fat over the Acura ZDX, Death Valley spy shots of the Jaguar XJ, what will underpin Cadillac's new flagship model, Electric Lexus pricing, the ongoing Volkswagen/Porsche soap opera, and Honda's swearing off of V8s and RWD. Wrap it all up nice and tidy with some of your questions, and 82 minutes later, you're done. We apologize for the poor audio quality on Dan's track for some of this week's podcast. It only lasts through the end of the Autoblog Garage segment, and then we're back to full-fidelity. Getting a show out to you quickly was important to us, so we went with what we had. 23 minutes in is the magic point where the audio clears up. Let us know what you think, drop us a line at Podcast at Autoblog dot com. Thanks to all who have taken the time to fill out our survey; hit the jump to listen or subscribe to the Autoblog Podcast. If you like what we're doing, check out some of our sister blog podcasts like Engadget and Joystiq - you can never have enough listening material!

Continue reading Autoblog Podcast #137

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Cadillac flagship to use stretched CTS platform, two new Buicks on the way?

07/21/2009   [Original: Motor Trend via Autoblog]
Category: Sedans/Saloons, Buick, Cadillac, GM, Rumormill

Cadillac's on-again, off-again plan to replace the aging DTS and STS with one flagship product - which may or may not be known as the XTS - is reportedly back on track. According to Motor Trend, the original plan to use the Zeta platform of the Holden Commodore and Pontiac G8 has been shelved in favor a stretched version of Cadillac's own Sigma chassis that underpins the smaller CTS. If there's any truth to these rumors, we should expect to see the new Caddy for the 2012 model year.

The demise of the DTS also spells impending doom for the Buick Lucerne since the two vehicles are built atop the same platform at the Detroit Hamtramck assembly plant. MT reports that Buick will get two new models to replace the Lucerne, one of which may revive the old Invicta name from the 1960s. That mid-size sedan would replace the canceled Saturn Aura and be based on the Opel Insignia, which uses the same Epsilon II platform that's used by the 2010 Buick LaCrosse.

The second new Buick will reportedly be a notch smaller and will share its compact Delta guts with the Chevrolet Cruze but be fitted with the suspension adjustments pioneered on the Opel Astra. We'll just have to wait and see how that car goes along with Fritz Henderson's proclamation that he's 'not a fan of rebadging' if it ever sees the light of day.

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Autoblog Podcast #136

07/17/2009   [Original: Autoblog]
Category: Podcasts, Cadillac, Chevrolet, Ford, GM, Hyundai, Porsche, Opinion/Editorial

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

What better way to kick off the weekend than Episode #136 of the Autoblog Podcast? Okay, so it's a thin excuse for delivering this edition late, but here it is. Chris, Sam and Dan congregate and discuss a few issues, starting with the manual transmission issues afflicting some Chevrolet Camaros. Sticking with General Motors, we cover Bob Lutz's comments on the Z28, the CTS-V Coupe, and the possible transmogrification of the Pontiac G8 into the Chevrolet Caprice (not gonna happen). The GM talk wraps up with a mulling of the Porsche Panamera's showing on the Nurburgring, besting the CTS-V's time. After plenty of time on GM, we move across town to Ford and kick around the idea of a Fusion-based Taurus before leaving the country entirely and discussing Hyundai's Cash for Clunkers pre-emptive strike. Your questions and comments wrap it all up, and as usual, keep those rolling in to Podcast at Autoblog dot com, and hit the survey, if you haven't already. Thanks for listening!

Continue reading Autoblog Podcast #136

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Cadillac and Gadling partner for "Perfect Road Trip" Contest

07/16/2009   [Original: Gadling via Autoblog]
Category: Crossovers/CUVs, Cadillac

2010 Cadillac SRX - Click above for high-res image gallery

If we could take a trip anywhere in the Continental U.S., we'd have to make a b-line for the mountains of Nevada. Or, we could hit Yosemite for some incredible scenery and all the sightseeing we could handle. There's plenty to do and see in these United States, and Cadillac and our sibling travel site Gadling are ready to take you there.

Gadling and Cadillac are partnering up to send you and a friend on the road trip of your dreams, and Cadillac is providing a spanking new SRX crossover to hit the road running. To enter the contest, all you need to do is head over to the Gadling contest post, write up your own dream vacation in the comments section by July 22 at 5 pm ET, and wait. Gadling will pick the five best travel ideas, and then give its readers the opportunity to vote for the best one. The winner will receive the SRX for two days, a pair of plane tickets to the destination of your choice (within the continental U.S.) plus money for hotels, food and other expenses. So far there aren't many that have filled in a comment, so the chances of victory are pretty darn good, especially if you have a killer idea for a road trip. Sounds like a very fun weekend.

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Fun while it lasted: Porsche Panamera Turbo reportedly tops Cadillac CTS-V's 'Ring record

07/12/2009   [Original: TopSpeed via Autoblog]
Category: Cadillac, Porsche

2010 Porsche Panamera - Click above for high-res image gallery

It's been just over a year since Cadillac captured the title of fastest production four-door car when John Heinricy circulated the Nürburgring's north loop with a CTS-V in under eight minutes. Considering the pace of leap-frogging between the Nissan GT-R, Corvette ZR1 and Viper ACR it's a bit surprising that it took this long for someone to top the super-Caddy. What's not surprising is that it was a Porsche that finally outran the CTS-V.

Now that the four-door Porsche Panamera has been thrust upon the world, it was only a matter of time before one the test drivers from Weissach brought the crown back to the fatherland. The 500-horsepower Panamera Turbo lapped the Nordschleife in 7 minutes, 56 seconds, 3 seconds faster than the Cadillac.

When Heinricy set his 7:59 time last year, it was done in an automatic CTS-V in a single hot lap at the end of a test session. With any luck, we'll see Heinricy or perhaps one of the Corvette C6.R drivers like Johnny O'Connell head back to the Eiffel mountains for another go.

Gallery: First Drive: 2010 Porsche Panamera

All Photos Copyright (C)2009 Michael Harley / Weblogs, Inc.

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Review: 2010 Cadillac SRX charts a new course for thick part of the market

07/08/2009   [Original: Autoblog]
Category: Garage, Crossovers/CUVs, Cadillac

2010 Cadillac SRX - Click above for high-res image gallery

The first generation Cadillac SRX brought General Motors' premium brand into the crossover segment, providing better fuel economy compared to similarly sized SUVs while also delivering significantly improved driving dynamics. We bought into that first-generation, rear-wheel-drive SRX when we reviewed it way back in 2007, but the luxury car-buying public apparently wasn't all that interested. Sales of the sharp handling SRX never took off, largely keeping Cadillac off of the luxury crossover gravy train long dominated by the Lexus RX 350.

Cadillac hopes to change its crossover fortunes with the introduction of the all-new 2010 SRX. This time out, the SRX is very different from the one it replaces, with a fundamental shift from a rear-wheel drive platform (with available all-wheel drive) to a front-drive setup (also with available AWD). Along with that shift in powered wheels, the 2010 model goes with smaller, more efficient powertrains. Cadillac doesn't try to hide the fact that the new SRX is gunning for the RX, but GM's designers and engineers didn't want to simply copy the strong-selling Lexus. Cadillac wanted its crossover to be more expressive inside and out, with state-of-the-art tech and superior driving dynamics. Does the new SRX have what it takes?

Follow the jump to find out.

Gallery: Review: 2010 Cadillac SRX

Photos Copyright (C)2009 Chris Shunk / Weblogs, Inc.

Continue reading Review: 2010 Cadillac SRX charts a new course for thick part of the market

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Review: 2010 Cadillac SRX charts a new course for the thick part of the market

07/08/2009   [Original: Autoblog]
Category: Garage, Crossovers/CUVs, Cadillac

2010 Cadillac SRX - Click above for high-res image gallery

The first generation Cadillac SRX brought General Motors' premium brand into the crossover segment, providing better fuel economy compared to similarly sized SUVs while also delivering significantly improved driving dynamics. We bought into that first-generation, rear-wheel-drive SRX when we reviewed it way back in 2007, but the luxury car-buying public apparently wasn't all that interested. Sales of the sharp handling SRX never took off, largely keeping Cadillac off of the luxury crossover gravy train long dominated by the Lexus RX 350.

Cadillac hopes to change its crossover fortunes with the introduction of the all-new 2010 SRX. This time out, the SRX is very different from the one it replaces, with a fundamental shift from a rear-wheel drive platform (with available all-wheel drive) to a front-drive setup (also with available AWD). Along with that shift in powered wheels, the 2010 model goes with smaller, more efficient powertrains. Cadillac doesn't try to hide the fact that the new SRX is gunning for the RX, but GM's designers and engineers didn't want to simply copy the strong-selling Lexus. Cadillac wanted its crossover to be more expressive inside and out, with state-of-the-art tech and superior driving dynamics. Does the new SRX have what it takes?

Follow the jump to find out.

Gallery: Review: 2010 Cadillac SRX

Photos Copyright (C)2009 Chris Shunk / Weblogs, Inc.

Continue reading Review: 2010 Cadillac SRX charts a new course for the thick part of the market

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REPORT: Cadillac DTS to be replaced by XTS, which will be built in Canada alongside new Buick Regal

07/02/2009   [Original: The National Post via Autoblog]
Category: Sedans/Saloons, Plants/Manufacturing, Cadillac

The days of Cadillac's big DTS sedan are numbered as the plant that builds it will soon be shut down and re-tooled. The Detroit Hamtramck assembly plant that builds the DTS and Buick Lucerne will switch over to building the Chevy Volt in 2010 and the current products are both long in the tooth.

The National Post is reporting that the new Cadillac flagship will be dubbed XTS and will be produced at the Oshawa assembly plant. It will be built alongside an updated Chevrolet Impala, the new Camaro and the Buick Regal. The DTS is a front-wheel drive car, but the XTS is expected to the share the Epsilon II platform with the Regal and the new Impala. As such, it will likely get all-wheel-drive at least as an option. For its part, the Regal will likely be a re-badged version of the Opel Insignia. The report goes on to say that Oshawa will produce a hybrid version of one of those offerings - a gas-electric Regal model is a reasonable bet.

Earlier reports had pegged the next Cadillac sedan as a model that would supplant both the DTS and the slow-selling STS, and although the NatPost article does not speak to this, it is reasonable to assume that the new XTS will result in the phase-out of both model lines. The new model line was reportedly put on hold back in August of last year, but it apparently has once again been given the go-ahead.

The XTS is scheduled to be launched in December 2011, with the new Impala coming in early 2013. Thanks to Ben for the tip!

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