Maybach auto news

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Mercedes to follow Maybach S-Class with super-luxe GL?

07/08/2014   [Original: Autoblog]
Category: SUVs, Crossovers/CUVs, Maybach, Mercedes Benz, Luxury

2013 Mercedes-Benz GL-Class

The failed experiment that was Maybach has sent the strategists at Daimler back to the drawing board, and we'll soon see what they come back with: an ultra-luxe version of the new Mercedes-Benz S-Class to slot in between the "standard" model and the upcoming Pullman limousine. But that won't be the end of the story, if a new report from Australia's Motoring is any indication.

Rumor has it that Mercedes-Benz is developing Maybach into a kind of luxury sub-brand in the same way it has with AMG. So while Maybach won't have any exclusive models anymore (or showrooms), it will be applied to existing models to differentiate them from the common Benz.

Following the debut of the S-Class Maybach, word on the street is that Maybach will work up its own version of the GL-Class sport utility to a more luxurious specification, giving Mercedes a quick response to the upcoming Bentley SUV as well as the Land Rover Range Rover Autobiography. After that, a Maybach-ified S-Class Coupe could be in the works, and maybe even a version of the upcoming MLC, Benz's forthcoming BMW X6 rival.

Looking at how AMG has transformed virtually every model in the Mercedes range, it seems that the proverbial sky is the limit when it comes to potential future Maybach models, but we still wouldn't expect the Double-M badge to be applied to lower-end models in the Mercedes lineup.

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The story of Maybach, Lorde, her hit song Royals and unintended consequences

05/15/2014   [Original: Autoblog]
Category: Sedans/Saloons, Marketing/Advertising, Maybach, Luxury


People who read this site might be interested in Maybach because it spent almost all of its last revival in the Intensive Care Unit, and its next Lazarus act is expected to commence this November. But so-called millennials who know nothing of Maybach and have no interest in it beyond the curious have driven up the price of digital advertising on one ad-serving platform for the luxury brand more than two-fold, at the same time as they're providing more lessons for Big Data.

A line in New Zealand singer Lorde's song "Royals" released last summer that goes, "But everybody's like Cristal, Maybach, diamonds on your timepiece," has all kinds of kiddies trying to figure out "WTF is a Maybach?" According to online ad platform ChoiceStream, the spike in searches - even among a demographic "who are totally unqualified" - sent the cost of online advertising targeting potential Maybach buyers up by 233 percent compared to the cost of advertising to all demographics; this even as Google Trends tracked the continued decline of the search term "Maybach." Meanwhile, other luxury automotive brands were paying 148-percent less compared to the price of general advertising in order to reach their target demos.

ChoiceStream said part of the cost increase was due to the fact that it was millennials doing the searching, and because they're so hard to reach, ads delivered to them command a premium. It took a while for the company to notice the paradox that those prized eyeballs boosting the ad value of the product wouldn't provide any benefit to the advertiser. Now that it has, it is redeveloping its algorithms to address the issue. The snafu is a problem that Cadillac, mentioned in the previous line in "Royals" - "We don't care, we're driving Cadillacs in our dreams," - would probably not mind having.

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Official: Mazda begins building Mazda3 in Mexico for US

01/08/2014   [Original: Autoblog]
Category: Sedans/Saloons, Plants/Manufacturing, Hatchbacks, Maybach, Mazda

Mazda de Mexico Vehicle Operations

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.

Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Continue reading Mazda begins building Mazda3 in Mexico for US

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Report: These cars are headed to the Great Crusher In The Sky

08/25/2012   [Original: Autoblog]
Category: Chevrolet, Chrysler, Dodge, Ford, Infiniti, Jeep, Kia, Lexus, Maybach, Mazda, Mercedes Benz, Mitsubishi, Volvo

Maybach 62 - two tone paint - front three-quarter view

It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.

CNN Money has compiled a list of departing vehicles, to which we've added a few more of our own. In the slow sales column, cars like the Lexus HS 250h, Mercedes-Benz R-Class and the full Maybach lineup appear, while the Ford Escape Hybrid, Mazda CX-7 and Hyundai Veracruz are all having their gaps filled with more modern and more fuel-efficient alternatives. Obvious exceptions to the rule include models that still sell in decent numbers like the Jeep Liberty and the Chrysler Town & Country (which will eventually be replaced by a crossover-like vehicle).

Check out our gallery of discontinued cars above, then scroll down for more information.

Continue reading These cars are headed to the Great Crusher In The Sky

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Opinion: Postmortem: Maybach meets its maker

08/22/2012   [Original: Autoblog]
Category: Sedans/Saloons, Maybach, Luxury

Why Daimler's Ultra-Luxe Brand Couldn't Compete With Bentley And Rolls

Maybach decay

Daimler took hubris to a new level believing that it could simply invent a new brand.

What was intended to make a big splash in the premium luxury car market has ended with a dull thud. Almost exactly a decade after it lifted the first of the big cars into New York by helicopter, Daimler AG has pulled the plug on its Maybach marque. And the odds are that few, if any, of the affluent motorists it was targeting will even notice the brand's departure.

Maybach was intended to go up against the most elite nameplates in the automotive market: Rolls-Royce and Bentley. But, in hindsight, it appears that Daimler took hubris to a new level believing that it could simply invent a new brand that would be taken seriously by the sort of buyers who want the Spirit of Ecstasy or Flying B hood ornaments on their cars.

Paul EisensteinPaul A. Eisenstein is Publisher of and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.

Continue reading Postmortem: Maybach meets its maker

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Report: Maybach officially discontinues all models for 2013

08/14/2012   [Original: Autoblog]
Category: Sedans/Saloons, Maybach, Luxury

The word "Maybach" has joined the long list of synonyms for the word "kaput." Mercedes-Benz released the price list for the 2013 models of its super-luxury sedans, with the price column simply stating "Discontinued" for each one of them.

The 2012 models, should there be any left for 11th-hour buyers, maintain the increased MSRPs that Daimler slapped on them late last year after it was known the brand would be terminated next year. But you might still be able to wrangle that $100,000 rebate if you ask nicely, or in Russian, or have Rick Ross ask for you.

It shouldn't be too long before we see the ultimate version of the next generation S-Class, the S600 Pullman, that will replace Maybach. Intriguingly, it's said the Pullman will be offered with every S-Class engine, even the four-cylinder diesel.

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Report: Biggest Rebate Ever? Maybach buyers to get $100,000 spiff

04/18/2012   [Original: Autoblog]
Category: Car Buying, Sedans/Saloons, Etc., Euro, Maybach, Luxury


Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker needs all the help it can get moving the Type 57 and Type 62.

Even with $100,000 off the sticker price, you'll still need a suitcase full of C notes to take one of these machines home. The entry-level Type 57 commands a $376,300 MSRP while the Type 62 starts at $427,700. Even at those prices, reports suggest the the company lost a staggering $500,000 on each and every model it sold. It's a wonder the marque stayed around as long as it did.

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Auctions: Jay-Z and Kanye's wrecked Maybach fetches just $60,000 at auction [w/video]

03/15/2012   [Original: Autoblog]
Category: Auctions, Maybach, Earnings/Financials, Celebrities

Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets - and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.

For those that don't remember, the Maybach was heavily modified for use in the music video for the song "Otis," the Grammy Award-winning hit from Kanye's 2011 album Watch The Throne. Despite its overt ugliness, the car certainly has provenance. (Did we mention that the song won a Grammy?) We only hope that whomever ponied up the paltry sum of $60,000 for the "Otis" Maybach is either a real music fan or someone who goes on to resell it at Barrett-Jackson or another car auction where they know how to move the celebrity metal.

Be sure to check out our gallery of the "Otis" Maybach, and click past the jump to watch the music video.

Continue reading Jay-Z and Kanye's wrecked Maybach fetches just $60,000 at auction [w/video]

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Video: Jay Z and Kanye West's gutted Maybach expected to fetch $100,000 [w/video]

02/28/2012   [Original: Autoblog]
Category: Convertibles, Sedans/Saloons, Etc., Videos, Maybach, Celebrities, Luxury

Kanye West and Jay Z Maybach

The memory of Jay Z and Kanye West laying waste to a $350,000 Maybach for the duo's "Otis" music video continues to bring a smile to our face. We're always fans of the Mad Max treatment on any vehicle, and taking a Sawzall and a cutting torch to a ludicrously expensive luxury barge remains the stuff of our twisted fantasies. If you've been wondering what ever happened to the zombie Maybach, wonder no more. What's left of the 'Bach is officially headed to auction, with the proceeds going to Save The Children, a non-profit charity dedicated to improving the lives of children around the world. In this case, the auction will benefit families in East Africa.

How much will the cannibalized Maybach fetch once the gavel falls? Early estimates say bids could reach as high as $100,000, or less than a third of the vehicle's total value pre-Otisification. Worth it? Well, we certainly won't tell you how to spend your cash, but if you're a fan of hip hop royalty and/or Save The Children, we're inclined to think so. Hit the jump to check out the video for yourself.

Continue reading Jay Z and Kanye West's gutted Maybach expected to fetch $100,000 [w/video]

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Report: Maybach lost upwards of $500k on each vehicle sold

02/09/2012   [Original: Autoblog]
Category: Car Buying, Sedans/Saloons, Euro, Maybach, Earnings/Financials, Luxury

Maybach 57 S Edition 125

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.

Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.

We can hardly blame them.

Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.

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